Icons of social media platforms in Polaroid pictures

Video production is something that is yet to be utilised by a number of businesses and remains unclear on how to fully optimise it to its full potential. There are still some questions about how long the length of the video should be as well as the style of content that should be being created. Here, we are going to take a look at whether video production is beneficial for your business as a whole.

Easy To Digest Content

When making content for your brand, there are a number of things to consider. From the length of the written content to the overall look of the visual content and overall branding as this can all have an effect on the way that you are perceived. By creating videos that are informative and within the 45-90 second time frame for a description of a product you are more likely to have videos that have a higher number of people watching until the very end. Although it may seem tempting to create long informative videos with high tech graphics it is important to ensure that it is fit for purpose without being too long or over the top. By keeping it simple you are more likely to achieve far better results.

Marketing Made Interesting

By using video you open up a whole new world of possibilities for your marketing potential. Not only can you create short trailers for your products but you can also show them in action. This could be beneficial for your marketing as this provides an extra layer of information for the potential buyer. This is because they not only look at the reviews on the products but they also look at the product descriptions as well as any other information they can find about your product online. By creating a video and posting it on your website and other social media platforms such as YouTube, you can have reliable information online for your potential clientele.

Brand Awareness

Creating videos with branding that is corresponding to other elements of the brand you can continue to generate brand awareness as well as a reputation surrounding the brand. This is particularly important if you are looking to sell products either instore or through e-commerce as these videos could be beneficial to drive sales. Whether you decide to use these for advertisements or just post them on an active youtube channel there are a number of options for you to choose from.

If you are looking to sell a service or promote a business, videos can also be insightful to give tips and tricks on other aspects of the services or products that you provide. By creating videos you can provide a more tailored approach to your target audience with a tone of voice that is far more tailored to your target audience. This personalised content will help to engage with the audience and make them feel as though they are welcomed and nurtured by your company. This can then lead to loyal customers and trust in the brand which is highly beneficial for the growth of the business.


By making video content you are allowing potential customers insight into your business and the way that it operates. Not only will they get to see how the company works but you can tailor this content to the needs and wants of the customer. Rather than a webpage for FAQ’s you can make this content interactive to allow for a more engaging approach. This level of engagement will then help to keep customers interested and help to keep your site dynamic without changing the overall layout.

Although the idea of creating video content can seem daunting it can indeed be utilised to help make your business as customer friendly as possible.

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