Computer screen on blue background showcasing Youtube content

With January almost over, you have probably already got a marketing campaign in place for 2019. However, have you ticked everything off of your checklist? Video marketing is a relatively new concept that many are adding to their marketing strategy that is proving to be successful and worthwhile. Why? Let’s take a closer look, below.

Videos Build Valuable Trust

If you want sales and conversions then you need trust and this should be a goal that you set. Long-term relationships and trust is what content marketing is based on, so why not accelerate that by using videos? If you provide useful information in your interesting videos, you can stop the selling as the sales will come to you.

Videos engage people and will create talk. What’s more, the ease of sharing videos will get yours further afield and around the internet. This is also a benefit to your company as many of your target audience may like the layout of video optimised content when compared to a large page of written content.

Google Loves Videos

When we write content we want to please Google by writing blogs and guest posts that increase user experience in order to have our site ranked higher. Google also loves videos, as it increases the amount of time that visitors spend on your site. The longer they spend on your site, the more trust they build. What’s more, statistics have shown that if you have videos embedded on your site, you are 53 times more likely to appear first on Google that your competitors.

Videos Engage Everyone

You will find that videos will engage everyone, even lazy buyers. Due to the ease of watching them, instead of having to read a long piece of text, those who lead a busy life can quickly watch a video and understand what the product or services are within minutes. Additionally, in order to get people to buy your products, you need to show how they are used, which of course can be done through videos. Capture a wide audience with the use of video content, by targeting their eyes and ears.

More Social Shares

Whether you are scrolling through Facebook or Instagram you will notice that there is an abundance of videos. Users tag their friends and then share the videos that they find interesting, amusing or feel that others should see. Therefore, by creating videos that are appropriate for your target audience you will encourage social shares and your videos will go viral. Remember, that in order to relate to your audience on social platforms through your video, you need to reach out to their emotions; whether that is grabbing at their heartstrings or making them laugh.

Boost In Conversions And Sales

Additionally, by using videos you can make some serious money. Simply add a product video to your landing page on your website and you will see the conversions increase by as much as 80%. What’s more, videos can also lead straight to sales, especially if the video explains what the product does.

So, what are you waiting for? Add videos to your marketing strategy for 2019 and boost your sales, conversions, social shares and trust from both Google and your users. For more information, don’t hesitate to get in touch, today.

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