Cartoon of good user interface

When designing a website it is important that you carefully plan every aspect, so that the user experience is at its best, allowing you to build a relationship with the client. Let’s take a look at some of the key features that go into developing a user-friendly website, so you can achieve a successful site

Mobile Optimisation

Since the introduction of mobile -first indexing in December 2017, there has been an increased focus within web development to make your website user-friendly in order to cater to Google’s core algorithm. This has meant that web developers are required to ensure that the site that they are creating is optimised for mobile users, which will boost the ranking of the site in the SERP’s and not limit your target audience. This will also help your users to obtain the information that they need from your site regardless of the device that they are using, thus increasing the usability of the site overall.

Loading Times

When creating a user-friendly site, it is of paramount importance that the loading times are as quick as possible. Although this may not seem important, 40% of potential visitors expect a site to load within the first 2 seconds, and it has been proved that if it takes longer, users will click off the site and many won’t return. This is something that you should be very aware of because a slow loading speed will result in you losing some of your potential clients and lead to a poor site ranking. Therefore, this is one of the most important aspects to be aware of when developing a user-friendly site for your business.

High-Quality Content

When writing content for your site, it is crucial that it is of a high quality and is relevant, in order to allow your audience to get the information that they need. This is vital for not only your users but also the Google E-A-T metric, which takes the expertise, authority and trustworthiness of a piece of content into consideration and ranks it accordingly. What’s more, the content should be written for the user not for Google, as Google will rank your site higher if your user has a good experience.

Navigation

When building a site, you also need to make sure that navigating around the site is easy for your customers. If your site is difficult to navigate then this can cause a high bounce rate which could, in turn, cause a drop in site rankings. It is important to ensure that your site is an appropriate size, with a relevant sitemap to help users find what they are looking for with ease, making your site is fit for purpose and increasing the number of conversions.

Although building a site can be time-consuming, it is important not to cut corners as this can be detrimental to the user experience on your site. Therefore, you must always have the user in mind when developing and creating your site, if you wish to rank successfully.  Hopefully, this has given you an insight into what you need to include in your website to make it user-friendly.

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