Although the world of PR is ever-changing, it is still possible to make it work for you and your business. Whether through the use of a range of PR services or by you and you alone, there are still multiple ways that you can build upon your pre-existing branding and make your business known through effective PR best practices. Here, we are going to look at the differences between traditional and digital PR and how you can make both of these styles work for you and your business now and in the future.
Digital PR Is Much Faster
Although most forms of traditional and digital PR are beneficial for a business, digital PR is widely thought to be much faster, allowing companies to communicate with their audience across multiple different platforms much more quickly than with traditional media. The wide world of media moves undeniably quickly due to a number of technological advancements of recent years, and businesses need to work hard to keep up. Clients and customers can receive hundreds of emails, notifications and adverts a day, so careful planning and thorough research of target audiences it a vital step to ensuring that your PR actually reaches its intended audience.
Social media is an undoubtedly valuable tool for all businesses to use and posting regularly across a number of popular channels can help to not only build traffic to your site, but improve engagement and ongoing conversation with your clients. Having valuable content that is relevant to your audience can keep them coming back and, when done correctly, works incredibly well as a form of PR.
Traditional PR Offers Limited Communication
Unlike digital PR, more traditional methods are quite limited when used on their own, as they only offer communication with one platform at a time. An example of this would be traditional print or publication, through which customers will usually need to contact the business via phone, email or another method only after seeing the printed PR. In order to really enhance the process and make it beneficial for your business, you could combine both digital and traditional PR methods to increase the reach that your company has. This will help to target all areas and audiences by offering alternative methods of advertisement for those that may not be ‘online’ on a regular basis.
Both Focus On Different Aspects Of Media
Both of the different forms of PR focus on different aspects of media and therefore it is important to utilise both where possible depending on your business style. For example, traditional PR focuses more on publications and printing, whilst digital PR focuses on more modern-day aspects such as blogs and social media engagement. This is important to note as a business, as these two fields come with very different target audiences. For a beneficial media campaign, it is important to incorporate both so that you get the best possible outcome. If done properly this can benefit your business and increase your return business as well as the number of sales you are making, this will, therefore, help the company to expand and allow you to implement stronger campaigns in the future.
Although the world of PR is ever-changing, there are still ways that you can effectively combine old and new techniques to make them work for you and your customer base. Use digital PR to your advantage and create the perfect social media campaign, or use traditional methods to get your business into print publications, the possibilities are endless! Happy planning!